Our press releases

Wealthfront Launches Nasdaq-100 Direct to Bring the Tax Efficiency of Direct Indexing to the Globally Recognized Large-Cap Growth Index

Wealthfront, a tech-driven financial platform for young professionals, today launched Nasdaq-100 Direct: the first ever product to offer retail investors the tax benefits of direct indexing in combination with the Nasdaq-100 Index®. The globally recognized index, which provides access to 100 of the most innovative large-cap companies listed on the Nasdaq Stock Market®, is a natural fit for direct indexing because of its concentration in growth-oriented companies and higher volatility compared to broader indexes.

Wealthfront Files Registration Statement for Proposed Initial Public Offering

Wealthfront, a tech-driven financial platform helping digital natives turn their savings into wealth, today announced that it has filed a registration statement on Form S-1 with the U.S. Securities and Exchange Commission (the “SEC”) relating to a proposed initial public offering of shares of its common stock.

Wealthfront Announces Confidential Submission of Draft Registration Statement to SEC for Proposed Initial Public Offering

Wealthfront Corporation today announced that it has confidentially submitted a draft registration statement on Form S-1 to the Securities and Exchange Commission (the “SEC”) relating to the proposed initial public offering of its common stock. The number of shares to be offered and the price range for the proposed offering have not yet been determined. The initial public offering is expected to take place after the SEC completes its review process, subject to market and other conditions.

Wealthfront Adds Experienced Advisor Michelle Wilson to Board of Directors

Wilson brings more than 25 years of experience advising dynamic startups including Okta, Pinterest, Stripe, and Zendesk. She also spent 13 years as Amazon’s General Counsel guiding strategic decisions across the company’s retail, cloud computing, content, and hardware businesses.

Wealthfront Brings Tax Efficiency to Index-Based Investing with New S&P 500 Direct Portfolio

Wealthfront’s new S&P 500 Direct portfolio combines the performance of the S&P 500® with the added benefit of tax savings and is available for just 0.09% – the same price as the most popular ETF that tracks the S&P 500®

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Wealthfront in the news


An investing guru explains why you shouldn’t cash out if you think a crash is coming

Burt Malkiel warns investors against trying to time the market in a new letter. The author and economist advocated for long-term, passive investing in broad-based index funds.


Millennial Investors Are Becoming Millionaires Fast: 4 Strategies They’re Using

Millennials’ wealth has been booming. According to Federal Reserve data, millennials’ total net worth has nearly quadrupled since 2019, increasing from $4.54 trillion in 2019 to $16.26 trillion in 2024. A Wealthfront study found that for their millennial investing clients, the proportion of millionaires increased by 144% over the past five years.


The Future Of Investing: Fintech 50 2025

Wealthfront, which was founded in 2008, made the first Fintech 50 list in 2015. It’s been growing too fast to ignore. With $80 billion in total assets, up from $55 billion a year ago, it has left every other new-age robo-advisor in the dust. Its revenue grew 46% last year and has soared 260% in a two-year span, from $80 million in 2022 to $289 million in 2024.