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Wealthfront’s state-of-the-art, digital only platform tailored to next gen affluent investors will accelerate UBS’s growth ambitions in the US
Bisharat brings over 30 years of executive and marketing experience growing startups into enduring consumer brands
The company will enable clients to build their own portfolios and edit existing portfolios and is also exploring adding crypto options as well
Wealthfront in the news

UBS Buys Wealthfront for $1.4 Billion to Reach Rich Young Americans
UBS Group AG is buying online wealth adviser Wealthfront for $1.4 billion to reach the young rich and manage more money for people through their devices, the company said Wednesday.

Fintech Wealthfront is rolling out new portfolio customization tools, ESG options, and crypto features
Wealthfront, a fintech known primarily for its robo-advisory service, is expanding its offerings to give investors more customization options when it comes to their portfolios while still addressing long-term goals.

Wealthfront releases a new ‘Self-Driving Money’ feature to make saving easier
Clients no longer need to manually move money between multiple institutions (which can often feel clunky and overwhelming). With the new program, customers can share their goals and preferences, then let automation take care of the rest.

Wealthfront names former banking regulators Sheila Bair and Thomas Curry to fintech’s advisory group
Wealthfront has named former Federal Deposit Insurance Corporation head Sheila Bair and ex-Comptroller of Currency Thomas Curry to an advisory group created to help the fintech firm push further into financial services, CNBC has learned.